Pet it Forward was started by two friends, Meghana Prasad and Stephanie Sumner, who had already worked together and had experience working in e-commerce. We had bonded over our love of dogs pretty quickly so when we started talking about the idea of opening a store together, the idea of something related to animals was first on our minds. 

As owners of rescue pets ourselves, giving back to rescue organizations is incredibly important to both of us. This brought us to the idea for Pet it Forward. We could use our knowledge of running e-commerce companies to help raise money for rescues. 

We partner with amazing suppliers that produce the highest quality products, and we partner with a different rescue organization each quarter and donate 25% of our total proceeds to that organization. In addition, each quarter we launch a limited edition design in conjunction with the rescue organization where 100% of the proceeds go straight to the rescue. 

We want to help create a world where every shelter pet finds a forever home, and we hope to do so by raising money with every purchase.